Privacy Policy — atitan

atitan, Inc. (“atitan,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.atitan.tech, use our mobile applications (including connectR™ and connectR PRO™), purchase or use our hardware products (including splitR™ and splitR+™), or otherwise interact with our services (collectively, the “Services”).

By accessing or using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.

1. Information We Collect

1.1 Information You Provide Directly

Account & Profile Data: Name, email address, password, and other registration details when you create an account.
Purchase & Transaction Data: Billing address, shipping address, payment method details (processed by our third-party payment processors—we do not store full payment card numbers), and order history.
Communications: Information you provide when you contact support, submit feedback, participate in surveys, or subscribe to our newsletter or waitlist.
User Content: Playlists, audio preferences, device configurations, and other content you create or upload through the Services.

1.2 Information Collected Automatically

Device & Usage Data: IP address, browser type and version, operating system, device identifiers, referring URLs, pages viewed, features used, access times, and interaction data.
Bluetooth & Connectivity Data: Information about connected devices, signal strength, pairing history, and audio routing configurations collected by our hardware products and companion applications to provide and improve wireless audio functionality.
Cookies & Tracking Technologies: We use cookies, web beacons, pixels (including Meta Pixel and Google Analytics), and similar technologies to collect usage data, remember preferences, and serve relevant content. See Section 6 below.

1.3 Information from Third Parties

Third-Party Services: If you connect a third-party music service (e.g., Apple Music, Spotify, Tidal, SoundCloud) through connectR™, we may receive limited account information and listening data as permitted by that service’s API terms.
Analytics Providers: We receive aggregated and de-identified analytics data from providers such as Google Analytics and Vercel Analytics.

2. How We Use Your Information

We use the information we collect to:

Provide, operate, maintain, and improve the Services;
Process transactions and send related information such as purchase confirmations and invoices;
Personalize your experience, including audio playback settings and device configurations;
Communicate with you about products, services, promotions, events, and other news and information we think may interest you (you may opt out at any time);
Respond to your comments, questions, and customer service requests;
Monitor and analyze trends, usage, and activities in connection with the Services;
Detect, investigate, and prevent fraudulent transactions, abuse, and other illegal activities, and protect the rights and property of atitan and others;
Comply with legal obligations and enforce our Terms & Conditions;
Develop new products, services, features, and functionality.

3. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

Service Providers: With vendors, consultants, and other third-party service providers who perform services on our behalf (e.g., payment processing, shipping, analytics, email delivery, hosting, customer support).
Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
Legal Requirements: If required to do so by law or in the good-faith belief that such action is necessary to comply with applicable law, regulation, legal process, or governmental request.
Protection of Rights: To enforce our Terms & Conditions, protect the safety, rights, or property of atitan, our users, or others, and to investigate potential violations.
With Your Consent: We may share information with third parties when you give us explicit consent to do so.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer necessary for these purposes, we will delete or de-identify it in accordance with our data retention policies.

5. Data Security

We implement commercially reasonable administrative, technical, and physical security measures designed to protect personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

6. Cookies & Tracking Technologies

We and our third-party partners use cookies and similar technologies for the following purposes:

Essential Cookies: Required for the operation of the Services (e.g., session management, security).
Analytics Cookies: Help us understand how visitors interact with the Services (e.g., Google Analytics, Vercel Analytics).
Marketing Cookies: Used to deliver relevant advertisements and track campaign performance (e.g., Meta Pixel, Google Ads).

You can control cookies through your browser settings. Disabling certain cookies may limit the functionality of the Services.

7. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

Access & Portability: Request a copy of the personal information we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your personal information, subject to certain exceptions.
Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the “unsubscribe” link in any promotional email or by contacting us.
Do Not Sell / Share: We do not sell personal information. California residents may exercise additional rights under the CCPA/CPRA (see Section 8).

To exercise any of these rights, please contact us at privacy@atitan.tech.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

Know what categories of personal information we collect, use, and disclose;
Request deletion of your personal information;
Request correction of inaccurate personal information;
Opt out of the sale or sharing of personal information (atitan does not sell personal information);
Not be discriminated against for exercising your privacy rights.

To submit a verifiable consumer request, contact us at privacy@atitan.tech.

9. International Users

The Services are operated from the United States. If you access the Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate. By using the Services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

10. Children’s Privacy

The Services are not directed to individuals under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

11. Third-Party Links & Services

The Services may contain links to third-party websites, services, or applications (including music streaming platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last Updated” date. Your continued use of the Services after any changes constitutes your acceptance of the revised policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

atitan, Inc.
Email: privacy@atitan.tech